First Successful Training of 2022 with Guest Facilitator Lula Dualeh



Last Thursday, January 27, Ayada Leads held its first training of the year: “The Art of Political Storytelling in the Digital Age” with special guest Lula Dualeh.


Lula is a first-generation Somali-American Muslim woman in Charlotte, North Carolina; beyond her work as Director of Audeince Development with Black Enterprise, she is the creator of “iRunWithLula” a bi-weekly newsletter with over 20,000 subscribers to inspire the everyday woman.


The training focused on the following key concepts:

  • Identifying your story as your power

  • Finding a clear central message with three key issues that ground your story

  • Choosing a universal moment - how do you connect with your community?

  • Articulating your why

  • Discovering why now more than ever your voice is necessary

  • Navigating different platforms to use your voice and the mediums best suited


For more information on future Ayada Leads training sessions, be sure to subscribe to our newsletter (at the bottom of this page) and follow us on Facebook, Instagram and Twitter.


Be sure to keep up-to-date with Lula by subscribing to her newsletter, Instagram and Twitter.


Photo Courtesy of @iRunwithLula on Instagram


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