Last Thursday, January 27, Ayada Leads held its first training of the year: “The Art of Political Storytelling in the Digital Age” with special guest Lula Dualeh.
Lula is a first-generation Somali-American Muslim woman in Charlotte, North Carolina; beyond her work as Director of Audeince Development with Black Enterprise, she is the creator of “iRunWithLula” a bi-weekly newsletter with over 20,000 subscribers to inspire the everyday woman.
The training focused on the following key concepts:
Identifying your story as your power
Finding a clear central message with three key issues that ground your story
Choosing a universal moment - how do you connect with your community?
Articulating your why
Discovering why now more than ever your voice is necessary
Navigating different platforms to use your voice and the mediums best suited
Photo Courtesy of @iRunwithLula on Instagram